Freemium Games: Leveraging Psychology to Profit

Guest article by Sayyam Luhadiya, Shaheed Bhagat Singh College. Clash of clans owned by Supercell (now Tencent) generated a $2.3 Billion revenue in 2015. Nintendo yielded $268 Million from Pokemon Go within a month of its launch. Candy Crush Saga made a revenue of $250 Million for the quarter ending September 2017.And here we are, [...]

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